06 October 2011

Being Steve Jobs' boss

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. … Stay hungry. Stay foolish.”

from Steve Jobs' Stanford University Commencement Speech 2005

This is the occasion to repost this excellent article "Being Steve Jobs' boss" published in Business Week a year ago.